Fractional growth marketing leadership

Senior marketing direction. Without the full-time hire.

I help growing companies focus their marketing, strengthen demand generation and build the systems needed to create measurable growth.

15+ yearsMarketing experience
80+ clientsSupported in a prior CMO role
Strategy + executionOne experienced partner
Angela McPherson in her office
Angela McPhersonFractional Growth Marketing Lead
How I help

Focus the work that drives growth.

You don’t need more disconnected tactics. You need clear priorities, a practical plan and someone experienced enough to lead the work while staying close to execution.

01

Build the strategy

I assess what’s working, identify what’s getting in the way and turn business goals into a focused marketing plan.

02

Strengthen demand generation

I connect campaigns, content, paid media, email, SEO/AEO and conversion around the opportunities your business needs.

03

Improve the system

I help align your website, CRM, automation, analytics and practical AI use so marketing is easier to run and measure.

The right fit

You need leadership, not another layer.

A fractional engagement works best when the business has real growth goals but lacks the time, focus or senior marketing experience to turn them into a coordinated plan.

This may be a good fit if…

  • Marketing feels scattered or reactive.
  • Your sales team needs stronger lead generation.
  • You have junior staff who need direction.
  • You’re hiring, launching or entering a new growth stage.
  • You need senior judgment without a full-time executive salary.

What you gain

  • A clear set of priorities tied to business goals.
  • Experienced oversight of channels, partners and budgets.
  • A realistic plan your team can actually execute.
  • Better visibility into performance and next steps.
  • A hands-on partner who can move between strategy and execution.
Ways to work together

Start where you are.

Whether you need ongoing leadership or a clear starting point, the engagement is built around your goals, team and current marketing maturity.

Focused starting point

Growth Marketing Diagnostic

A practical assessment of your current marketing and a prioritized 90-day plan for improving the areas most likely to affect growth.

  • Website and conversion path
  • Demand generation and paid media
  • SEO, AEO, email and content
  • CRM, follow-up and automation
  • Analytics and competitive positioning
About Angela

Experienced enough to lead. Practical enough to do the work.

Angela

I’m a marketing leader with more than 15 years of experience building brands, generating demand, improving digital performance and helping organizations make smarter marketing decisions.

My background spans healthcare, life sciences, technology, professional services and complex B2B environments. I’ve led brand and digital strategy for more than 80 clients and built hands-on expertise across paid media, SEO and AEO, email, automation, websites, analytics, content, social and AI-enabled workflows.

I work best with organizations that value clear thinking, honest guidance and marketing plans grounded in what the business can realistically execute.

Need execution or a defined marketing project?

AM Digital Studio provides demand generation, digital marketing, automation, AI, web and conversion services.

Visit AM Digital Studio
Let’s talk

What would stronger marketing leadership change for your business?

Start with a short conversation about what you’re trying to accomplish and where marketing is getting stuck.

Start a conversation